Executive Director
Location
Minnetonka
Type
Full Time
Benefits:
- 401(k)
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Training & development
- Vision insurance
Executive Director: Primrose School of Minnetonka
The Executive Director is responsible for driving overall school success, with a strong emphasis on enrollment growth, family experience, and operational excellence. This leader is highly strategic, results-oriented, and thrives in a fast-paced environment, balancing big-picture thinking with decisive action.
Key Responsibilities: Enrollment Growth & Business Development
- Own and drive enrollment strategy, ensuring consistent pipeline growth and full classroom capacity
- Lead tours with confidence and urgency, converting prospects into enrolled families
- Analyze enrollment trends and adjust strategies quickly to meet targets
- Partner with marketing to execute local campaigns, community outreach, and lead generation initiatives
- Deliver measurable, short-term results while building sustainable long-term growth
Family Experience & Communication
- Serve as the primary point of contact for prospective and current families
- Demonstrate exceptional communication skills, building trust and strong relationships with parents
- Proactively address concerns, resolve issues quickly, and maintain high satisfaction levels
- Ensure a warm, engaging, and professional school culture
Strategic Leadership & Decision-Making
- Think strategically and proactively about school growth, staffing, programming, and market positioning
- Make quick, confident decisions in real-time situations
- Anticipate challenges and pivot effectively to keep operations running smoothly
- Lead with a balance of vision and execution
Financial & Operational Management
- Manage and optimize school budget, including labor, expenses, and revenue targets
- Use data to drive business decisions and improve profitability
- Ensure operational efficiency while maintaining high-quality standards
- Hold team accountable to performance metrics
Marketing & Community Presence
- Execute and adapt local marketing strategies to increase visibility and enrollment
- Build partnerships within the community (schools, businesses, events)
- Leverage social media, referrals, and grassroots initiatives to generate leads
- Monitor ROI and adjust marketing initiatives quickly
Team Leadership & Culture
- Hire, develop, and retain high-performing staff
- Foster a culture of accountability, urgency, and excellence
- Coach team members to deliver strong parent interactions and enrollment conversions
- Lead by example with energy, responsiveness, and professionalism
Ideal Candidate Profile
You are:
- Results-driven with a proven ability to grow enrollment or revenue
- An exceptional communicator who builds trust quickly with families
- A strategic thinker who can also execute immediately
- Comfortable making fast decisions under pressure
- Strong in budget management and business operations
- Experienced or confident in marketing and lead generation
- Highly organized, adaptable, and action-oriented
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Education:
- Bachelor's (preferred)
Experience:
- Leadership: 5 years (Required)
Work Location: In person
Compensation: $75,000.00 - $80,000.00 per year
Primrose School of Minnetonka
(if you already have a resume on Indeed)
